THE SICK CUSTOMER

THE SICK CUSTOMER

Today, a customer called me on the telephone, and he was in pain.  He complained about tension, stress, and worry.  

I prescribed a family vacation at the beach.

Today, a customer e-mailed me, and she was tired.  She complained about her workload and lack of quality time with her family.  

I prescribed a family vacation in the mountains.

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WHAT QUESTIONS WILL YOUR CUSTOMERS ASK?

WHAT QUESTIONS WILL YOUR CUSTOMERS ASK?

Today, your customers will ask questions.  Some questions will be in person, others in an e-mail or over the phone, and many questions through “chat” or on social media. 

Rest assured, your customers will ask questions.  Lots of questions!

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CUSTOMERS VOTE WITH THEIR FEET

CUSTOMERS VOTE WITH THEIR FEET

Some time ago I received a very nice pen as a present.  This is the type of pen you see in a catalog and you wonder why anyone would pay that much for a pen.  After all, pens are rather cheap and easy to come by.     

But not this pen, it’s special.  It feels good when you hold it in your hand, and has a very high brand appeal.  One could say that it is a great “show pen.”     

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IT'S NOT UP TO THE CUSTOMER

IT'S NOT UP TO THE CUSTOMER

In the course of a month, I may visit Home Depot four to five times.  Sometimes for light bulbs, other times for fertilizer, and other times for some little part of something that broke off or wore out.              

I typically search up and down the aisles with that lost and confused look and hope that someone will come to my rescue.  But often times (in fact, too many times), I can not find an employee to help me. Even when I do, they are usually helping someone else (reminds me of waiting on the phone).                        
 

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