CUSTOMERS VOTE WITH THEIR FEET
/Some time ago I received a very nice pen as a present. This is the type of pen you see in a catalog and you wonder why anyone would pay that much for a pen. After all, pens are rather cheap and easy to come by.
But not this pen, it’s special. It feels good when you hold it in your hand, and has a very high brand appeal. One could say that it is a great “show pen.”





